UX Research Examples

Understand what the user

wants and needs

Define the problem

or need to address

Explore portential

solution features

for impact

Build solution while

iterating and

refining

Discover

What could help

GENERATIVE RESEARCH

FORMATIVE RESEARCH

What will help

What could be built

What should be built

Define

Design

Develop

Divergence

Divergence

Convergence

Convergence

Activities

  • Secondary Research

  • Competitive Analysis

  • Primary Research

    • Ethnography

    • Interviews

    • Focus Groups

    • Netnography

Activities

  • User Journeys

  • Empathy Maps

  • Primary Research

    • Interviews

    • Focus Groups

    • Netnography

Activities

  • Features List

  • Features Survey

  • Conduct Ideation

    Session

  • Affinity Diagrams

Activities

  • Info Architecture

    • Card Sort

    • Wireframes

  • Prototype Builds

    • Low Fi

    • Mockups

    • Clickables

  • UX Testing

  • UX Testing Report

Did we

help the user?

SUMMATIVE

RESEARCH

Solution in Market

Playground